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I built a Mac app to make software demos a little easier

I work as a technical instructor, so I spend quite a bit of time sharing my screen and explaining how software works. One thing that always bothered me was having to switch between different tools just to explain something. I'd use one app to draw on the screen, another to highlight something, and sometimes a separate whiteboard. I ended up building my own Mac app called TeacherPalette. It has screen annotation, a Spotlight to focus attention on specific areas, a Magnifier

五维评分

付费意愿
40
需求真实度
35
个人可落地
88
竞争空间
30
新鲜度
40

AI 分析

痛点:技术讲师/演示者在讲解软件时需要在多个工具间切换(屏幕标注、高亮、白板),流程割裂、效率低。

目标用户:技术讲师、销售/售前工程师、做软件演示和录课的开发者与培训团队

证据:One thing that always bothered me was having to switch between different tools just to explain something. I'd use one app to draw on the screen, another to highlight something, and sometimes a separate whiteboard. ... I released it on the Mac App Store last month. ... Still figuring out the marketing side of things

变现:Mac App Store 一次性买断($9.99–19.99)或年订阅;面向企业培训/售前团队做批量授权与定制(如品牌白板模板、录屏集成)。

MVP:2 周内做一个常驻菜单栏的 macOS 标注浮层:全局快捷键唤起、画笔/箭头/高亮、Spotlight 聚光、放大镜、PDF 白板;先走独立渠道(Gumroad/官网 + 试用版)验证付费,而非直接上架审核;若验证有需求,再补 Windows 版或录制后自动生成带标注的演示视频这一差异化功能。

竞品:Presentify、CleanShot X、Skitch、ZoomIt、ScreenBrush、Ink2Go、DemoPro

摘要:一位技术讲师因讲解软件时要在标注、高亮、白板等多个工具间来回切换,自研了 macOS 应用 TeacherPalette(屏幕标注 + Spotlight 聚光 + 放大镜 + 支持 PDF 的白板),已于上月在 Mac App Store 上架,目前正在摸索营销。帖子未披露任何收入、下载量或用户付费反馈,需求仅来自作者本人的工作场景,属于典型个人 launch 而非被验证的付费需求。同类标注工具(Presentify、CleanShot X、ZoomIt 等)已相当成熟,新进入者需靠演示/教学垂直场景或跨平台、录屏联动等差异化突围。