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I built ContentDesk: it scores a Reel's hook, body, CTA, structure and payoff and quotes the exact lines behind each finding

I kept studying creators’ Reels by hand, pausing and copying lines into notes to work out why some land. So I built ContentDesk. Paste a public Instagram Reel or your own script, and it breaks it into five parts: hook, body, CTA, structure and payoff. Each finding quotes the line it’s about, so you can see what earned or cost points. You can also run 5, 10 or 15 Reels from one creator side by side, or compare two Reels or two scripts. To be upfront: the score is a rubric over what the Ree

五维评分

付费意愿
30
需求真实度
40
个人可落地
88
竞争空间
50
新鲜度
58

AI 分析

痛点:创作者只能手工暂停、复制台词来研究 Reel 为什么受欢迎,缺少能按结构逐句打分并给出可引用证据的脚本拆解工具。

目标用户:Instagram Reels 短视频创作者、内容运营和代运营小团队、卖课或做教练的个人品牌

证据:I kept studying creators’ Reels by hand, pausing and copying lines into notes to work out why some land. / It’s free right now: www.contentdesk.in .

变现:Freemium 订阅:免费每月3条单条分析,付费解锁批量分析(5/10/15条)、双脚本对比、导出改进清单与改写建议;后期加团队席位面向代运营机构。

MVP:2周内做纯文本版:粘贴脚本或字幕 → LLM 按 hook/body/CTA/structure/payoff 五维打分并对每条结论引用原句 → 输出可复制的改进清单;先不做视频抓取与视觉分析,单页 Web + Stripe 付费墙 + 用量限制。

竞品:Opus Clip、Submagic、ChatGPT/Claude 自定义打分提示词

摘要:独立开发者在 r/SideProject 发布 ContentDesk:粘贴公开 Instagram Reel 或自己的脚本,按 hook、body、CTA、structure、payoff 五部分打分,每条结论都引用对应原句,还支持把同一创作者的 5/10/15 条 Reel 并排对比或两两比较。作者明确说明评分只是对文本的评分规则,不看画面与剪辑,也不是爆款预测器,目前完全免费,没有任何付费意愿、收入或他人需求验证的信息。