reddit · SideProject · 11-10 18:50 53 分 ← 返回列表

I’ve been interviewing for marketing roles, and almost every company sends a take-home case: “here’s our product, build a promotion strategy.” Step one is always the same: figure out what the competitors are actually doing.

Then I realized solo founders have the same problem, just without a deadline from a recruiter. You have no marketing team and maybe 5 hours a week for marketing. The expensive mistake isn’t a bad post, it’s spending those hours on the wrong channel while your closest competitor has already figured out what works. So I built AdRadar as a side project. You add a direct competitor by domain and it shows you: Ads: what they run on Meta, Google and LinkedIn, which ads are new, which they sto

五维评分

付费意愿

需求真实度

个人可落地

竞争空间

新鲜度

AI 分析

痛点：独立创始人每周只有约5小时做营销，不清楚直接竞对在哪些渠道投放、什么内容有效，只能靠猜，把有限时间花在错误渠道上

目标用户：独立开发者/独立创始人（solo founder）以及没有营销团队的小型SaaS团队

证据：You have no marketing team and maybe 5 hours a week for marketing. The expensive mistake isn’t a bad post, it’s spending those hours on the wrong channel while your closest competitor has already figured out what works. / Would you actually check something like this weekly, or is it a one-time exercise?

变现：按月订阅SaaS：免费版监控1个竞对，付费$19–49/月按监控竞对数量与告警渠道分档；可叠加一次性“竞对营销体检报告”人工服务收费

MVP：两周MVP只做3个数据源：Meta广告库公开数据（竞对在投广告与新增/停投变化）、竞对站点sitemap与页面diff、Reddit/评论区的品牌提及，产出每周一封邮件或Slack摘要，仅支持单个竞对；先手动覆盖Google/LinkedIn广告，验证用户是否真的每周查看

竞品：SpyFu、SEMrush、Ahrefs、SimilarWeb、Adbeat、BigSpy、Foreplay、Meta Ad Library（免费）、Visualping

摘要：作者在面试营销岗位时发现几乎每家公司都要求做“分析竞对在做什么”的take-home case，于是做了side project AdRadar：输入竞对域名即可查看其在Meta/Google/LinkedIn的广告及新增与停投、网站新页面、客户评价与Reddit提及，并把变化推送到Slack/Telegram/邮箱。目标用户是每周只有约5小时做营销的独立创始人，目前处于早期求反馈阶段，未披露任何定价、付费用户或收入数据。