reddit · SideProject · 09-18 17:50 66 分 ← 返回列表

Everyone told me the gameplay-underneath format was a fad that would die by 2025. It's 2026 and it's still the only thing that works.

The format everyone hates. Talking head on top, Subway Surfers on the bottom, captions popping in one word at a time. Thought it'd be dead by now. Then I actually tested it instead of just having an opinion: same script, same audio, one normal 9:16 and one split screen, a bunch of times over weeks. Split screen won basically every time. not by miles, but consistently. My read: nobody's watching the Subway Surfers. An empty bottom third just registers as nothing happening, and you scroll

五维评分

付费意愿

需求真实度

个人可落地

竞争空间

新鲜度

AI 分析

痛点：短视频创作者手动在 CapCut 里做「上方真人+下方游戏画面+逐字字幕」的分屏视频，每条要花约 20 分钟，日更等于一份兼职工作

目标用户：做 TikTok/Reels/Shorts 日更的短视频创作者、代运营机构、内容工作室

证据：The problem is it's 20 min in CapCut per clip. Daily, that's a part-time job for what should be a render step. So I built the thing: upload a clip, pick a background, get a 1080x1920 back with captions burned in. About 12 seconds.

变现：SaaS 订阅制按渲染条数/月分级（免费试用 1-3 条，$9-29/月），或按次付费的积分包；可加素材库（游戏背景视频）增值包

MVP：上传竖屏视频→选择/上传底部背景视频→自动转写并逐词烧字幕→输出 1080x1920 分屏 MP4。用 Whisper 做词级时间戳、FFmpeg 做合成，Web 端排队渲染，2 周可上线

竞品：CapCut、Opus Clip、Submagic、Vizard、Klap、Captions.ai

摘要：开发者测试发现「上真下游戏」的分屏格式在多次 A/B 中稳定跑赢普通 9:16，但每条在 CapCut 里要手动做约 20 分钟。他做了一个上传即出片的工具，12 秒渲染带烧入字幕的 1080x1920 分屏视频。需求真实但工具赛道已有 Opus Clip、Submagic 等成熟玩家，需在速度、批量化和素材库上做差异化。