He had 500M views across his pages and had made almost nothing from them, so we ran a 15 day experiment

reddit EntrepreneurRideAlong · 原文链接 ↗ · 69 分

I run ops at a small agency that pays creators to post short form content for brands. Creators post on their own accounts and get paid per 1,000 views. My business partner and I wanted to test a claim we believe which is that this is one of the fastest ways for someone with no money to earn their first $1,000 online. So we picked one person and ran it publicly Who we picked He reached out from a comment. He'd built meme pages doing over 500 million views total. Every account eventually got banned and he'd earned close to nothing from any of it. That's the reason we chose him. He alrea
五维评分
付费意愿70.0需求真实度70.0
个人可落地85.0竞争空间40.0
新鲜度65.0是否过审
AI 分析

痛点:有巨大流量但无法变现的创作者(尤其meme page运营者)不知道如何把观看量转化为收入,账号还容易封禁,最终几乎赚不到钱。

目标用户:拥有粉丝/流量但收入低的短视频或meme page创作者,以及按观看量付费寻找分发渠道的品牌和agency。

证据:He'd built meme pages doing over 500 million views total. Every account eventually got banned and he'd earned close to nothing from any of it. ... Day 7: past $100 Day 13: $1,000 Day 15: $2,000

变现:订阅制工具/训练营;品牌campaign佣金抽成;按效果付费的创作者-品牌匹配平台;付费社群或课程。

MVP:2周内做一个落地页+人工匹配服务:收集创作者的账号、领域、观看数据和受众地区,人工对接愿意按CPM付费的品牌;同时提供爆款格式拆解模板和每日任务看板,按成功campaign抽成。

竞品:Trend、Insense、Aspire、Whop、Billo、Grin

摘要:一个拥有5亿总观看的meme page创作者几乎没赚到钱,通过一个agency的15天实验,从第7天过$100到第13天$1000、第15天$2000。实验强调先研究campaign中已胜出的内容格式,再用已养号发布并集中资源。说明‘有流量但不会变现’是常见痛点,存在帮创作者对接按观看付费品牌并优化格式的产品机会。