reddit · SideProject · 09-28 20:50 47 分 ← 返回列表

i'm a college student who built a screen time app. spent 349 on apple ads and learned installs aren't users

hey, i'm hussain, a comp sci student at uf. i built twilock because my nights kept disappearing into my phone. you set your night hours and it locks the apps that eat them. last 30 days i put $349 into apple search ads. 77 installs, $4.54 each. what i didn't expect, an install means almost nothing. if someone downloads it and never sets up their first night, i basically paid $4.54 for an icon on their home screen. so the number i actually care about now is how many people make it through

五维评分

付费意愿

需求真实度

个人可落地

竞争空间

新鲜度

AI 分析

痛点：夜间沉迷手机需要自动锁定消耗时间的 App；同时独立开发者投放 Apple Ads 后发现安装不等于激活，且无法识别付费用户。

目标用户：夜间刷手机/起床刷手机的重度用户；以及投放 Apple Search Ads 的独立 iOS 开发者。

证据：last 30 days i put $349 into apple search ads. 77 installs, $4.54 each. ... i also got my first paying user this month, then realized apple doesn't tell you who your customers are. no way to thank them or ask why they paid.

变现：屏幕时间 App 采用订阅制解锁高级夜间锁定功能；或面向独立开发者的 App Store 付费用户反馈/激活分析工具。

MVP：2 周内做极简夜间锁定 App：Screen Time API + 设置夜间时段 + 锁定选定 App + 首夜引导与激活追踪。若做开发者工具，则先做付费用户匿名反馈入口和激活漏斗看板。

竞品：Opal、one sec、Freedom、Brick、ScreenZen、Jomo

摘要：UF 计算机学生开发 Twilock，30 天花 $349 Apple Search Ads 获 77 次安装，单次 $4.54，但意识到安装几乎不等于用户；本月获得第一个付费用户，却无法从 Apple 获知客户身份以感谢或询问付费原因。这反映夜间屏幕时间管理有弱付费信号，但竞争激烈，同时暴露独立开发者缺少付费用户反馈渠道的痛点。