reddit · SaaS · 09-26 11:50 58 分 ← 返回列表

Building a second project to see if SEO can get it to 10k$ MRR

Sharing story/journey/experience I built a few projects, so this is not exactly second, but what I mean is that I built one that is profitable - PostFast as a social media scheduler when the time was right, but for it I needed an email tool. I used SendGrid for years; it did well, but I started a need to use the marketing side, and it got too expensive for me. I thought about using Amazon SES directly, but there was one issue. It is just bare sending with so much to set up

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痛点：SendGrid等邮件营销工具对独立开发者/SaaS太贵，而Amazon SES虽便宜但配置复杂，缺少开箱即用的事务+营销邮件与自动化序列能力。

目标用户：需要低成本事务邮件与营销邮件序列的SaaS创始人、独立开发者和中小型产品团队。

证据：I used SendGrid for years; it did well, but I started a need to use the marketing side, and it got too expensive for me. It is just bare sending with so much to set up. I built internal tool to use for both transactional and marketing emails (on top of SES). I hope this goes into the 10k business too.

变现：按发送量/联系人数的订阅制，叠加自动化序列、高级分析、专属IP/白标等增值功能；也可提供一次性迁移服务。

MVP：2周内做一个基于Amazon SES的极简SaaS：API发事务邮件、基础模板、事件触发序列（Win Back/Churn Save）、退订与bounce处理、简单统计和Stripe计费。

竞品：SendGrid、Mailgun、Amazon SES、Resend、Loops、Customer.io、Postmark、Brevo、Mailchimp

摘要：创始人曾因SendGrid营销邮件太贵，基于Amazon SES自建SendHeron，支持事务邮件、营销邮件和Win Back/Churn Save等自动化序列，并已用于自己的盈利产品PostFast。其目标是通过SEO把SendHeron做到10k$ MRR，但尚无外部付费验证，且邮件工具赛道竞争非常激烈。