reddit · SaaS · 10-01 14:50 66 分 ← 返回列表

We spent $1,700/month on SEO tools, so we built our own. 1 year, 6.31M impressions, 157.7K clicks later, it's a SaaS. Here's what I learned.

Running an SEO agency, our tool bill hit $1,700+ a month. Most of it went unused. The team pulled data in bursts when onboarding a client or building a report, then barely touched the tools for weeks. We had to pay for the full month, per seat. So we built an internal tool with all the features of the big SEO tools, where we only paid for what we actually used. Over about a year, we ran every client on it, and across those accounts it drove 6.31M impressions and 157.7K clicks.

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AI 分析

痛点：SEO 代理和独立 SaaS 创始人被迫为低频突发使用的 SEO 工具支付高额月费/座位费，大量功能闲置，每月浪费 $1,700+。

目标用户：SEO 代理机构、独立 SaaS 创始人、按项目制工作的 SEO 顾问。

证据：We spent $1,700/month on SEO tools... We hated paying flat fees for bursty usage, so the product has no subscription. You load a balance, pay per action, and the balance never expires. Keyword research is about $0.05, and a full site audit is about $0.48. ... I cold emailed 100 solo SaaS founders.

变现：按次付费/预充值积分模式，无订阅、余额永不过期。例如关键词研究约 $0.05/次，全站审计约 $0.48/次。

MVP：2 周内做一个极窄的 pay-as-you-go SEO 审计工具：用户充值后粘贴域名，系统生成一份 50 项以内的 SEO 审计报告，按次扣费并支持导出；用 Stripe 充值，不做订阅、不做全套 SEO 套件。

竞品：Ahrefs、Semrush、Moz、SE Ranking、Screaming Frog、Ubersuggest、DataForSEO、Keywords Everywhere

摘要：一个 SEO agency 因每月 $1,700+ 的 SEO 工具费用且多数功能闲置，自建内部工具并上线为 pay-per-use SaaS：无订阅、充值按次付费，关键词研究约 $0.05、全站审计约 $0.48。一年内部使用带来 6.31M 展示和 157.7K 点击，并冷邮件 100 个 solo SaaS 创始人验证需求。