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I built a Shopify translation app because I kept forgetting to translate new products in my own store. 3 weeks after launch, here's where I'm at

I sell refurbished phones on Shopify (Phonesy) and sell in a few languages. Every time I added a product, I had to remember to translate it, and I often didn't. Translate & Adapt only syncs weekly, and the other apps I tried were either expensive or missed things like text in my theme. So I built Unlost. The main idea is simple: when you add or change something, it's live in every language within a minute. It also translates the text that sits in your theme code or comes from other apps, wh

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痛点：多语言 Shopify 店铺新增或改动商品后，翻译经常被遗漏，官方 Translate & Adapt 每周才同步一次，且主题代码/其他 app 里的文案大多无法翻译

目标用户：经营多语言 Shopify 店铺的商家，尤其是 SKU 频繁上下架的中小卖家

证据：Translate & Adapt only syncs weekly, and the other apps I tried were either expensive or missed things like text in my theme. I checked 546 multilingual Shopify stores and on 56% a product was still in the original language on a translated page

变现：按月订阅的 Shopify App（按语言数或 SKU 分档定价），并提供免费试用后转为付费

MVP：做一个轻量 Shopify app：监听商品/主题文案的 webhook，变更后 1 分钟内自动调用翻译 API（先只做 2-3 种主流语言）并回写，附一个「未翻译项」看板；2 周内可上线核心同步+主题代码抓取

竞品：Shopify Translate & Adapt、Weglot、Langify、Transcy

摘要：一位卖家因自己店铺频繁漏翻商品，开发了 Shopify 翻译 app Unlost，主打 1 分钟内同步和翻译主题代码文案。上线 3 周仅 3 家店铺试用（全在免费期），冷启动转化率约 0.1%；他抽查 546 家多语言店铺发现 56% 存在翻译页商品仍为原文的问题，验证了痛点真实存在。