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A.I has taken away the joy of launching a new product

The era of the early believer is over. I recall launching my startup in 2023 and getting people genuinely excited about it (the early believers). Back then, building software wasn't as accessible as it is today (AI wasn't that good). And shipping a product still required a shit ton of effort. Now, too many products are launching. AI has made it easier than ever to build software, which is great, but I suspect (my own theory) it's also creating a distribution problem. On the early believ

五维评分

付费意愿
55
需求真实度
50
个人可落地
75
竞争空间
28
新鲜度
60

AI 分析

痛点:AI 让产品开发成本趋近于零,导致新产品发布数量爆炸式增长、用户产生“注册疲劳”,独立开发者的冷启动分发渠道(Reddit/Product Hunt/HN)几乎失效,只能转向付费分发。

目标用户:没有营销预算、没有受众的独立开发者与小型 SaaS 团队(尤其是 AI 时代刚入场的 vibe-coder)

证据:Now, too many products are launching. AI has made it easier than ever to build software, which is great, but I suspect (my own theory) it's also creating a distribution problem. / The only way out of this dilemma, it seems, is "paid" distribution. You have to pay to get the word out there

变现:付费发布位加订阅制:开发者按月付费订阅,获得精选曝光位;或按结果收费(按注册量或试用数结算)的分发代理服务;也可做成按行业细分的付费 launch 通讯广告位。

MVP:两周内做一个“垂直细分 launch 榜 + 每周通讯”:只聚焦 1-2 个垂直领域(如 AI 工具、开发者工具),人工筛选收录新发布的产品, newsletters 定向推送给该领域的早期尝鲜用户,发布位限量收费,用真实点击和注册数据证明效果。

竞品:Product Hunt、Hacker News / Show HN、r/SideProject、Uneed、MicroLaunch、Indie Hackers、各种付费 launch 通讯与 newsletter 广告位

摘要:作者对比 2023 年与现在:当年在 Reddit 能靠一次发布拿到 200+ 早期用户,如今 AI 让产品供给暴增,用户出现“注册疲劳”,社区发布渠道的红利消失。他认为唯一出路是付费分发,但这是个人推测,没有收入或他人附和来验证。