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My side project keeps becoming something I never planned

I started building Lockify as an Android app for hiding and encrypting private photos and videos. The original idea was simple: Make a private vault that looks like a calculator. But after launching, users kept changing the direction of the project. They wanted better organization → folders, search and import. They wanted backups → encrypted cloud backup & sync. They wanted to store more than media → encrypted notes. They wanted more privacy → decoy vault, motion lock and disgui

五维评分

付费意愿
45
需求真实度
60
个人可落地
85
竞争空间
30
新鲜度
35

AI 分析

痛点:注重隐私的移动端用户不满足于单纯隐藏照片视频,还要求加密云备份/同步、加密笔记、诱饵保险箱等更完整的私密数据保护方案

目标用户:对隐私敏感、需要隐藏私密照片/视频/笔记的 Android(及跨平台)个人用户

证据:They wanted backups → encrypted cloud backup & sync. They wanted to store more than media → encrypted notes. They wanted more privacy → decoy vault, motion lock and disguise features. My latest release, v3.4.0, took almost a month mainly because encrypted notes had to work across the entire lifecycle - encryption, editing, local sync, cloud sync, backup and restore.

变现:Freemium + 订阅制:基础伪装保险箱免费,加密云备份/多设备同步、加密笔记、诱饵保险箱等高级功能按月/年订阅或一次性买断

MVP:两周内做一个极简版:以“计算器/记事本”外壳伪装入口,实现本地 AES 加密的照片、视频与纯文本笔记库,加一个 WebDAV 或自选云盘(Dropbox/Google Drive)的加密备份上传与恢复,不做自建后端

竞品:KeepSafe、Vaulty、Calculator Vault、Gallery Vault、Private Photo Vault、Lockify(原帖产品本身)

摘要:独立开发者的 Android 私密保险箱应用 Lockify 在发布后被用户需求推着走,从“伪装成计算器的相册保险箱”扩展到文件夹搜索、加密云备份与同步、加密笔记、诱饵保险箱和动作锁等功能,v3.4.0 因加密笔记需覆盖加密-编辑-本地同步-云同步-备份恢复全流程而耗时近一个月。这说明隐私存储类应用的付费需求存在,但帖子中没有任何收入数据或用户付费原话,且该赛道竞品众多、创意本身并不新鲜。