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I built an app blocker that makes me set money aside to invest every time I unlock Instagram

So this product actually came from a conversation with friends over this past Thanksgiving. We were all talking about social media and how opening Instagram barely feels intentional anymore. It’s more so a knee-jerk reaction... then you snap out of it 30 minutes later and feel awful about it. Later that same night we got onto investing, and pretty much everyone felt behind there too. That gave me the idea to try and connect the two problems. That’s how my baby, Squirrel , c

五维评分

付费意愿
50
需求真实度
55
个人可落地
78
竞争空间
32
新鲜度
62

AI 分析

痛点:无意识刷社交媒体(打开即条件反射)导致时间被吞掉并产生负罪感,同时同一批人对自己投资起步太晚也感到焦虑,两个痛点可以合并在一个'付费解锁'机制里。

目标用户:有手机沉迷困扰、同时开始关注个人投资理财的年轻上班族(尤其是 iPhone 用户)

证据:My Instagram time went from 12h 48m to 1h 45m, then 56 minutes the next week. / if you want back in, you choose how long and how much money to set aside for yourself. / Would love feedback, especially if you've tried Opal, Brick, ScreenZen, one sec, etc.

变现:订阅制(月付 $3-6 或年付)解锁无限拦截规则与储蓄追踪看板,免费版限 1 个被拦截 App;后续可与券商/投资类 App 做联盟导流分成。

MVP:用 iOS Screen Time / ManagedSettings + DeviceActivity 框架做核心拦截:用户要打开被拦 App 时,必须先选择时长并把一笔钱标记为'承诺储蓄',App 不碰真实资金,只做记录、统计与图表追踪。2 周内可完成单机版本并上架 TestFlight/App Store。

竞品:Opal、Brick、ScreenZen、one sec、Apple 自带 Screen Time

摘要:开发者发布 iOS 应用 Squirrel:硬拦截高频打开的 App,想解锁必须先设定使用时长并划出一笔钱用于投资(App 本身不收钱也不动资金)。作者自称 Instagram 使用时长从 12h48m 降到 1h45m、次周 56 分钟,经历 20 天 App Review 后上线。赛道已有 Opal、Brick、ScreenZen、one sec 等付费竞品,差异化在'承诺储蓄/投资'这一激励设计,但来自原帖的付费意愿证据仅为竞品存在,未见收入或用户付费原话。