I recently launched Binly, my first iOS app. I built it because I kept saving things everywhere — notes in one app, links somewhere else, screenshots in Photos, PDFs in Files, and then I could never find anything again. Binly puts notes, links, photos, GIFs, PDFs and videos together in one simple place. Everything syncs through iCloud, and I deliberately chose a small one-time price instead of a subscription. Since launch, the response has surprised me. Binly has already a
痛点：用户把笔记、链接、截图、PDF、视频等散落在不同 App、相册和文件中，之后很难统一找回。
目标用户：经常保存和整理碎片信息的 iOS 用户，尤其是反感订阅制、希望一次性买断的人群。
证据：Since launch, the response has surprised me. Binly has already appeared high in the paid Productivity charts in several countries, including reaching #1 in Singapore. I deliberately chose a small one-time price instead of a subscription.
变现：一次性付费买断，可加高级版内购：Mac/iPad 客户端、更强搜索、更多模板或云同步高级功能。
MVP：2 周内用 SwiftUI 做 iOS 通用收集箱：分享扩展收集链接/文本/图片/PDF，CloudKit/iCloud 同步，标签和搜索；先不做富文本、视频/GIF、10 语言，验证买断付费意愿。
竞品：Apple Notes、Notion、Evernote、Bear、Obsidian、Raindrop.io、Pocket、mymind、GoodLinks、Drafts
摘要：独立开发者发布 iOS 应用 Binly，把笔记、链接、照片、GIF、PDF、视频统一保存并通过 iCloud 同步，采用一次性收费而非订阅。上线后在多个国家付费效率榜靠前，曾在新加坡登顶，1.1 版增加置顶、清单、富文本和 10 种语言支持。这验证了讨厌订阅、需要统一收藏入口的 iOS 用户需求，但赛道竞品密集。