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Launch day is probably the most overrated part of building a SaaS

I have been thinking about this after launching several of my own products. We spend so much time preparing for launch day. Landing pages, screenshots, demo videos, announcements, launch directories. And then we measure success by how much attention we got in 24 hours. But for most small SaaS products, the real challenge starts afterward. How do people discover you next week? Or three months later? How do you build distribution when you don't have an audience or mo

五维评分

付费意愿
35
需求真实度
50
个人可落地
88
竞争空间
22
新鲜度
28

AI 分析

痛点:小SaaS产品在发布周之后就失去曝光,没有受众、没有广告预算的独立开发者缺少可持续的分发和发现渠道。

目标用户:没有受众和投放预算的独立开发者、小型SaaS创始人(尤其是刚上线0-100用户阶段)

证据:How do people discover you next week? Or three months later? How do you build distribution when you don't have an audience or money for ads? I don't think another launch directory solves all of that. ... I'm still figuring out how to make discovery valuable for both makers and visitors.

变现:付费置顶/加速审核、订阅制Featured位、邮件newsletter推广位、按品类SEO聚合页导流+联盟分销;不要做完全免费的目录,免费会造成流量低、没有收入。

MVP:两周内做一个细分垂类的launch/发现站(如只做某个垂直品类或某地区),自动抓取Product Hunt/GitHub上新项目填充内容,提供每周榜单、产品详情页、SEO友好分类页,并设置9至29美元付费加速审核和置顶位,先验证有人愿意付费购买曝光。

竞品:Product Hunt、BetaList、Uneed、MicroLaunch、Peerlist、Indie Hackers、Oribisoft(本帖作者自己的产品)

摘要:作者复盘自己多个产品的发布经历,认为launch day被高估,真正的难题是发布后一周到三个月的持续获客,而独立开发者既无受众也无广告预算。他因此做了免费的产品发布与发现平台Oribisoft,带周榜和产品主页,但也承认还在摸索如何让发现对双方都有价值。全帖属于作者的自我推广与经验感慨,没有出现任何付费意愿或收入数据,且该赛道已有Product Hunt等大量成熟竞品。