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I made a site that shows who doesn't follow you back on Instagram, no login needed

I kept following people back, then noticing a few weeks later that they'd quietly unfollowed me. It was kind of annoying and every app that checks this wants your Instagram password, which always felt sketchy to me. So I built Followback! You download your data from Instagram (it's an official option in your settings and arrives in a few minutes), drop the ZIP on the page, and it shows you: - people you follow who don't follow you back - who unfollowed you since your last export - peo

五维评分

付费意愿
30
需求真实度
60
个人可落地
92
竞争空间
25
新鲜度
55

AI 分析

痛点:市面上的 Instagram 取关查询工具都要求用户输入账号密码,用户觉得不安全;但用户又确实想知道谁取关了自己

目标用户:在意社交关系、想知道谁取关了自己的 Instagram 普通用户、青少年和年轻创作者

证据:every app that checks this wants your Instagram password, which always felt sketchy to me;It's free and I made it for fun.

变现:广告 + 高级版订阅(历史取关记录追踪、多账号、无限次对比);或做付费的一次性去广告版;结合 Story 卡片分享做病毒式增长,再面向小网红做“粉丝流失分析”增值包

MVP:纯前端解析 Instagram 官方导出的 ZIP(Already proven 可行),实现三类清单 + 本地存储历史快照做取关对比 + 一键生成可分享的 Story 图卡;两周内可上线,无需后端,成本极低

竞品:FollowMeter for Instagram、Reports+ for Instagram、Unfollowgram、Followers & Following for Instagram、InstaFollow

摘要:作者做了个免费工具 followback.pages.dev,用户上传 Instagram 官方导出的数据 ZIP,就能在浏览器本地看到谁没回关、谁取关了自己,无需登录密码,还支持生成隐藏用户名的 Story 卡片。痛点真实存在,市面上的同类工具都索要密码,让人感觉可疑,但作者自己也是“免费做着玩”,没有任何付费或收入验证。这类工具竞争极度激烈,用户付费意愿低,适合靠广告或病毒式分享变现,而不是靠订阅。