reddit · SideProject · 09-17 02:50 62 分 ← 返回列表

A competitor changed their pricing page and I found out three weeks later, so I built something that checks every week

I run a small SEO agency. Every month a client asked the same question: what are our competitors actually doing? Answering it took me half a day of tabs. Ahrefs for rankings, the Meta Ad Library, the Google Ads Transparency Center, their blog, their pricing page, Reddit. By the time I had an answer it was already old. So I built Figo to do that half day automatically, every week. You give it your website. It finds your competitors from search data, then checks nine things for each one: ra

五维评分

付费意愿

需求真实度

个人可落地

竞争空间

新鲜度

AI 分析

痛点：小型SEO/营销代理商每月要花半天在Ahrefs、Meta广告库、Google广告透明度中心、博客、定价页、Reddit之间手动切换，才能拼出竞品动态，而且交付时信息已经过期。

目标用户：小型SEO代理商、营销顾问、SMB市场负责人（已有Ahrefs/Semrush付费习惯的B2B营销人）。

证据："Answering it took me half a day of tabs... By the time I had an answer it was already old." / "A real one from this week: 'Uprise Digital pulled the $0 price off three pages and added a free 30 minute strategy call... Put your own price and contract terms on your Google Ads page.'" / "Monday morning you get a briefing written in plain sentences."

变现：订阅制SaaS：按监测竞品数量与追踪关键词/AI问题数分层（如$49/月起，代理商白标$199/月）；也可做一次性竞品审计报告作为低价引流。

MVP：两周内只做三件事：用户输入域名后自动识别3个竞品、用Visualping式DOM diff只对比定价页与/ads广告库页面、每周一自动发送一封纯文字简报邮件；数据全部调用DataForSEO/SerpApi等现成API，先不做AI答案份额追踪，跑通付费后再加。

竞品：Crayon、Klue、Kompyte、Visualping、Semrush Competitor Toolkit、Profound、Peec AI、Otterly.ai、Prisync

摘要：一名小型SEO代理商负责人因每月要花半天时间在多个工具标签页间手动整理竞品动态，自建了Figo：每周自动监测每个竞品的9项指标（排名流量、新页面、博客、Google/Meta/TikTok/IG/FB广告、Reddit提及、Google评论与定价），并追踪ChatGPT/Claude/Gemini/Perplexity中品牌的AI答案份额，周一发一封自然语言简报。技术栈为Next.js + Neon + Trigger.dev + DataForSEO/ScrapeCreators，竞品监测赛道竞争激烈，但AI答案份额追踪是相对新的切口。