I built a site where brands bid on ad slots on your body for your next race

reddit SideProject · 原文链接 ↗ · 63 分

Marc Lou put 15 ad slots on a 3D model of himself for a HYROX race and brands bid over $100k. Watching that happen convinced me any athlete with a race date could run a version of it, so I built the page for them. How it works: Brands bid, every takeover doubles the price and refunds the brand that got outbid, or you name a price and take offers. You veto any brand. We print the temporary tattoos and ship them before race day. It's a waitlist for now: https://stickonme.com Drag the model around and click a slot, the auction runs right on the page. Things I'd genuinely like roasted

五维评分

AI 分析

痛点：耐力运动员缺少把比赛日曝光变现的渠道，中小品牌也缺少低成本、可玩的线下广告位撮合与履约平台。

目标用户：有社交媒体粉丝或参赛计划的跑者/HYROX 等耐力运动员，以及想蹭赛事热度做新奇营销的中小品牌。

证据：Marc Lou put 15 ad slots on a 3D model of himself for a HYROX race and brands bid over $100k. / Brands bid, every takeover doubles the price and refunds the brand that got outbid, or you name a price and take offers. You veto any brand.

变现：对成交竞价抽成 10-20%；临时纹身贴印刷与物流加价；品牌侧包月/包赛事的订阅或广告位优先权；赛事主办方合作分成。

MVP：2 周内做一个极简版：运动员上传照片或 3D 模型、设定底价与可售身体部位，品牌在线竞价（或直接出价），平台人工撮合并外包印刷寄送纹身贴。先冷启动 20 名有粉丝的种子运动员做案例，验证品牌是否真出价。

竞品：Marc Lou 的一次性个人广告位拍卖（非产品）、FameBit / Izea 等网红广告撮合平台、传统赛事赞助与运动服印标（如各类赛事 jersey 赞助）

摘要：发帖人受 Marc Lou 把 15 个身体广告位放在自己 3D 模型上、品牌竞价超 10 万美元的启发，做了 stickonme.com，让任何有比赛日期的运动员创建竞价页，品牌竞价身体广告位、出局者退款，平台负责印刷并寄送临时纹身贴。目前仅为 waitlist，无实际成交数据；核心风险是 Marc Lou 的出价来自其个人流量，普通运动员没有受众，品牌是否愿为无名选手付费尚未验证。